Runways are where style meets the spotlight, where designers can showcase their latest creations and collections to the world. Which acts as inspiration for the latest trends which practically dictate our lives. Even if you are not going for the modern look, fashion shows and runways include many themes which influence all aesthetics and outfit choices.

Some will see it is fabric and clothes thrown together but others will see fashion as a piece of art, a story, a culture and a business. This is all done through specific styles, silhouettes, shapes and fabrics. They create an atmosphere of creativity and imagination while acting as a spectacle to capture onlookers eyes.

However despite all the glamour, they serve as a business event and can be a major investment for the brand, so it has to be worth it. The main aim of a fhasion runway or show is to attract buyers and sellers. as this helps the creations get out to the rest of the world, not just the upper class who get to view the shows. If the show is successful then millions can be made by the company by retailers and buyers selling them in their stores for upcoming seasons. These shows will create a major media buzz and create the brand’s image so they act as some key moments for a brand, as if one goes wrong, then it can damage the brand’s image to the publics eyes. Which can cause them to lose supporters and buyers, resulting in a loss of money.